Protect Your Data. Protect Yourself. is an industry-led initiative designed to help ensure that Canadian wireless users have the information they need to keep their personal information safe and secure, and to promote the safe use of wireless devices.

Protect Your Data. Protect Yourself. provides consumers with a comprehensive suite of measures to help them reduce the instance and impact of device theft. These measures include:

Protect Your Data: A checklist of tips to help keep the private information on mobile devices secure and protected.

Protect Yourself: Information gathered from Canadian law enforcement agencies about how to minimize the risk of becoming a victim of personal robbery.

National Blacklist of Mobile Devices Reported Lost or Stolen: Since September 30, 2013, all GSM, HSPA and LTE devices reported lost or stolen to a Canadian service provider have been blocked from all other Canadian networks. If your device is lost or stolen, report it to your service provider immediately to have the device deactivated and added to the blacklist.

Canadians are among the world’s fastest adopters of smartphones and tablets, with almost three-quarters of Canada’s 28.4 million wireless phone customers currently using a smartphone. The ability to connect anytime and anywhere is one of the reasons that Canadians love their smartphones. We want to connect to our friends and family, and enjoy the convenience of conducting personal and professional business in the palms of our hands. More and more, Canadians are using their smartphones to store personal information, including financial information and work-related data. The loss or theft of a mobile device that is not properly protected can have wide-ranging personal and professional impacts. Our goal is to raise awareness for Canadians about the critical importance of keeping themselves and their personal information safe, and the appropriate measures to take to do so.